the eyes to create

Today is the last day of Media 150 class, My slow motion makes me miss the time to say thank you to all teachers. I am much appreciated that this class is a professional shaping process to me. The most important thing I learned from this class is that the insider's eyes to observe media, as well as create hands to make media. Remember at the first day class. Teachers showed us a video clip which mixed a lot of different media forms. I was so confuse on that time about how to identify Medias. Seems we are living in a world that we explore Medias in every day life. It's like a ZEN sequence behind children and toy. Shall children enjoy playing with it as it designed for, or enjoy going on a mission turn it to part and learn? We are the kind of children choose to broken our toys to learn what's going on behind the stage.


This class is a chance for us to deconstruct media. As a filmmaker the topics on the mechanical and chemistry of Deconstruct camera, learn how to frame, and study the lighting techniques benefit me a lot for my future study. Those in class studies change my way of watching movies, TV and Website. I can’t stay back as a user who enjoys entertainment. I pay a lot attention on decode how they make the media works and why the make that ways? The more I observe, the more I learn from them.

However, a 3 hour class is not enough for us to study the huge topics in media. I feel our class is been cut off because we out of time. Go home with a lot of questions in head is not a good feeling. Also in our lab hours, I feel we don’t have enough time to practice our major topic. I am always the last one leave the lab, I wish we can have longer lab hour, and more tutor hours in lab.

In a word, I enjoy our class very much, and on the way to 160.

Reel Talk

Before I site down watch the reel talk films, homosexuality is just a social topic not in my reality.


Those three documentary films showed on that night, brought me in the lives and families which struggled in this issue.

The first being showed is a five minutes student film. This film has a charm simple interview setting. Puzzled voice over, and cutting frames, create a "reel talks" about transgender and identity issue.

The second film is called “Don’t bring Scott home". It's a real documentary about Prof. David's family. The story takes place in NYC and PA, between his boyfriend Scott, and his traditional countryside family. This is a story pokes my heart. Homosexual people they are normal people as us. We all want is love and being loves to satisfied life. What’s wrong with that?

The Third film is made by our professor Anderson. This is a huge documentary film project, witch takes about 10 years to finish. It documents some of the gays and lesbians cases. How they go throw the challenges of life together with their friends and lovers. One great thing about this documentary is that it's so detailed that you call feel you are watching your Friends' life.

Simply Coke

The Times Square Coca-Cola Sign is one of the early memories I have about New York. Three years ago, on my first visited of NYC. I stare at that sign all day long. It’s a broken face huge commercial board. Why it has to be broken? The broken face created a 3-D version; make it a art as a sculpture. The 3-D composition renders the Dynamic Ribbon Device in both positive form and negative space. One interpretation has shows that it reflects ethnic diversity of New York City. Actually it’s called the electro kinetic sculpture, created in 2004. The sign's design is inspired by the uplifting energy of Manhattan's steel and glass monoliths and the frenetic pace of midtown street traffic. It was built by digital LED display manufacturer Daktronics and titled "Simply Coke,"
Once up on a time, I stared at the sign in the mid of night, try to find out are those real people work behind or it’s a huge video scream? The sign is covered in programmable Light-emitting diodes and allows an array of graphics to be displayed. The display also offers the possibility of live video streaming across the sign's supple curvature. It plays Images witch communicate product names, info relating to seasonal promotions, and corporate logos in a many different languages for the global visitors of Times Square.
According to Wright Massey, owner of Brand Architecture Inc. and creator of the sign, "We realized that a vibrant, simple design would draw focus in the frenzied pandemonium of Times Square. Drawing from recent Coca-Cola marketing research, we found the Dynamic Ribbon Device the best vehicle for conveying key brand values. We wanted a contemporary, authentic statement, full of energy, optimism, and youthful spirit. We wanted our sculpture to inspire consumers on all three emotional levels: head, heart and gut."